Washington Apple Pi Journal is published bi-monthly.
The number of pages is variable, ranging from 16 to 32, not including the
cover. It is mailed to approximately 1500 subscribers. Particulars on ad
specifications and pricing can be obtained by addressing an e-mail to the
Washington Apple Pi office: office@wap.org.
Sizes:
Full page 7.5" x 10.0"
Half page 7.5" x 4.75"
Two-thirds page (vertical) 5" x 9.5
Third of a page (vertical) 2.5 x9.5 (horizontal) 5.0 x 4.75
Sixth page (vertical) 2.5" x 4.75" (horizontal) 5.0" x 2.5
Rates:
Full page 1 run $450 2-3 runs $383 4-5 runs $338 6+ runs $270
January/February Journal Ad Space Reservations November 20th, Camera Ready
Ad Copy November 25th.
March/April Journal Ad Space Reservations January 20th, Camera Ready
Ad Copy January 25th.
May/June Journal Ad Space Reservations March 20th, Camera Ready Ad
Copy March 25th.
July/August Journal Ad Space Reservations May 20th, Camera Ready Ad
Copy May 25th.
September/October Journal Ad Space Reservations July 20th,
Camera Ready Ad Copy July 25th.
November/December Journal Ad Space Reservations September 20th, Camera
Ready Ad Copy September 25th.
Advertising Policies
A Signed Advertising Agreement is required to earn multiple-insertion
rates.
Contract-rate advertising will be run in consecutive issues unless otherwise
prearranged, in writing, in advance.
Contract rate reverts to single-insertion-rate if payment is overdue
more than 60 days.
Terms are 30 days after approval of credit application. All past due
amounts are subject to a 2% per month charge (24% per annum) plus all
cost of collection including attorneys fees if incurred. Payment must
be submitted with ad copy until credit application is approved.
Ads will not be accepted if payment is overdue more than 60 days.
Advertisers who fail to fulfil frequency contracts will incur a short
rate.
Insertions must be completed within a twelve month period from the date
of first insertion.
Advertisers are rate protected for the duration of their contracts (maximum
length of twelve months).
Previous ads will be repeated if new artwork is not received by the
ad copy deadline.
The word "advertisement" will be placed with copy which in editor's
opinion resembles editorial matter.
Listings in the advertisers' index are at the pleasure of the editor.
Editor reserves the right to determine ad placement.
Conditions in conflict with advertising policies contained herein will
not be honored.
Advertising copy is subject to the editors' approval.
Advertisers assume all liability for content of ads and assume full
responsibility for any claims made against the publisher.
Ad space reservation deadline is the 25th of each month.
Ad copy deadline is the 1st of each month.
Surcharges
Special position requests (excludes cover positions): 10% surcharge.
Position request must be identical for entire run of contracts. Ad copy
may change. Surcharge refunded if request cannot be met.
If ads are submitted in the wrong format or wrong size: $50.00 per
hour for staff time plus printer's extra handling charges.
Discounts
Early payment: 5% if payment accompanies ad- copy deadline and meets
ad-copy deadline
Member: 15% for WAP members, their companies and corporate WAP members.
Discount applies only to companies under $1,000,000 annual gross revenue.
Does not apply to commissionable ads.
Discounts are cumulative.
Commissions
15% to bona fide advertising agencies.
Member discount does not apply to commissionable ads.
Washington Apple Pi
12022 Parklawn Dr.
Rockville, MD 20852
