One woman took one look at this huge banner over the entrance to the exhibits, and turned to her companion to say, "Can you stand it? Makes you want to turn around and leave." Others noted Apple's "Think Different" ad campaign features mostly dead celebrities (some of them obscure enough to puzzle the average user) with no known connection to computers. Yet others claim the catch phrase makes more sense, grammatically, if it read "Think Differently." (Photo by Lawrence I. Charters)